A new website has been launched to promote better back pain care for Merseyside and Cheshire.

The Neuro Network, an organisation of NHS partners, voluntary sector partners and patients have come together to launch the Cheshire and Merseyside Back Pain Help campaign and the website as part of that campaign to get the public to think differently when it comes to back pain.

The campaign promotes 7 Golden Rules for back pain management which reassures adults that most back pain fades within six weeks and often doesn't need any intervention at all from a doctor or nurse.

An animation has been put together, voiced by Olympian Beth Tweddle, which tells people about the 7 Golden Rules and, importantly, when it is the right time to seek medical help, such as if patients experience tingling in both legs and other identified symptoms that need checking out by a health professional.